Of course, a website without SEO is still useful, but it's kind of like having a nice car without a key. It looks nice, but it won't help you much. Search engine optimisation, or SEO, is a key part of getting free visitors to your website and making it more visible online.
If you think of SEO as the secret sauce that makes your website work, then you know what it's all about. You might lose your website in the vast internet if you don't have it. No one will find it unless they know your exact URL.
SEO makes sure that your website is optimised for the right keywords. This makes it more likely that people will find it in search results when they are looking for information, goods, or services related to your business. There are people who might not have known about your website but can now find it.
But don't believe me. Studies have shown that websites that are higher up in search engine results get a lot more visitors and make more sales and leads. SEO is a must if you want your website to be a lead-generation machine or an online shop that actually makes money.
Still, SEO isn't something you do just once. To stay ahead of the competition and keep your search engine rankings, you need to keep working at it and plan your optimisation. So, if you really want your website to do well, you might want to think about spending in SEO. This will help your site get more visitors, sales, and exposure.
If you're still not sure about SEO, there are other ways to get people to visit your website, like paid ads, social media marketing, and word of mouth. While those methods may work, they may not bring as much traffic as SEO, which is like renting a sign on a road that no one is using.
But don't leave your site alone without SEO if you want it to stand out and get the right kind of users. It's like hiding a Picasso in the basement. Show the world what you have to offer and give your website the boost it needs.
